CerebrOS is the OS underneath live event operations. It captures fan identity at the point of physical transaction, reconciles it across the systems that don't talk to each other, and surfaces it back to operators, vendors, and sponsors in a single resolved view.
Four products. One identity flowing through all of them.
Identity capture at the point of ticket purchase. PassIQ operates as native ticketing — branded checkout with managed payments, QR and Wallet passes — or, where switching providers isn't possible, as a capture layer alongside the operator's existing ticketing system. Two paths to the same outcome: every buyer becomes a known record.
Backend microservice. Native or adapter. Payments and identity captured together at checkout.
Transaction attribution at the point of sale. When a fan buys concessions, merch, or parking, VenuIQ links that purchase back to the identity captured at the gate. Closes the loop between who walked in and what they spent inside — and turns vendor data into a measured signal instead of an anonymous receipt.
Symbiotic with PassIQ. Value compounds for the operator and the vendor.
Behavioral signal ingestion from across the operator's stack. App activity, social engagement, on-site interactions, lifecycle moments, survey response — any source that says something about how a fan is actually behaving. Signals get surfaced into the resolved record and routed back into the channels the operator already runs.
Reads from where signals already live. Writes back when triggers fire.
Role-based views of the resolved fan record. Operator, vendor, sponsor, network partner. One source, one truth, one view. Role-based access control (RBAC) ensures each stakeholder sees only what they need. Natural language queries on the roadmap.
Role-based access control. Natural language queries on the roadmap.
Four steps from anonymous attendance to a resolved fan record. Your existing stack stays. We sit underneath.
PassIQ generates a branded ticketing page per event. The fan enters PII at checkout. We capture the record before any other system sees it.
Records that look anonymous in isolation become connected across the operator's stack. Ticketing, in-venue spend, digital engagement, attendance — each touchpoint contributes a signal. The behavioral timeline reassembles itself: one fan, every touchpoint, one record.
Behavioral triggers fire into the channels the operator already runs. Abandoned cart at checkout. Pre-event window. Lapsed fan from last season. No new CRM, no new messaging stack, no operator retraining.
One operator view of the resolved fan. Role-based: operator, vendor, sponsor, network partner. The intelligence sits on one source of truth.
CerebrOS doesn't replace the stack operators already run. It sits underneath it.
Whatever ticketing, payment, in-venue, marketing, or engagement systems are already in place — CerebrOS captures the identity those systems generate and resolves it into one record. No rip-and-replace. No retraining. No new operator workflow to learn.
The vision is infrastructure. The kind operators depend on but never have to think about. The kind that compounds quietly every season until the operator wakes up one day with a fan graph nobody else has.
The layer underneath
TICKETING · PAYMENTS · IN-VENUE · ENGAGEMENT