Capture / Ticketing
PassIQ
Identity capture at the point of ticket purchase. Native ticketing or capture layer — two paths to the same outcome: every buyer becomes a known record.
Backend microservice. Native or adapter.
CEREBROS / AI
Know who showed up.
The identity layer underneath ticketing, POS, and CRM at live events. Every ticket buyer leaves a trail across systems that don't reconcile. CerebrOS is the reconciliation layer.
01 / Ethos
SHOWING UP MATTERS
People who show up in person are fundamentally different from people who watch from a distance. That difference has always been economically valuable. And it has always been invisible to the organizations creating those experiences.
CerebrOS exists to close that gap.
What we believe
LIVE IS IRREPLACEABLE.
Live events aren't a second-class version of digital. They're where culture, community, and commerce actually happen in the same room at the same time. They deserve infrastructure that treats them that way.
IDENTITY IS INFRASTRUCTURE.
Fan identity resolution isn't a feature bolted onto a CRM. It's the foundation every other capability — segmentation, attribution, lifecycle, sponsorship measurement — sits on top of. Build it once. Build it right. Build it underneath.
INDEPENDENT GETS WHAT MAJOR GETS.
A youth basketball league should have the same quality of fan intelligence as a top professional franchise. The infrastructure gap closes — not because the majors get worse, but because independent operators finally have what they need.
Showing up matters. We make sure it counts.
02 / The Stack
THE STACK
Four products. One identity flowing through all of them.
01
Attribute / In-Venue
VenuIQ
Transaction attribution at the point of sale. Links in-venue spend back to the identity captured at the gate.
Value compounds for operator and vendor.
Signal / Behavior
SignalIQ
Behavioral signal ingestion from across the operator's stack. Any source that says something about how a fan behaves.
Reads from where signals live.
Surface / Operator UI
CerebrOS Console
Role-based views of the resolved fan record. One source, one truth, one view.
Natural language queries on the roadmap.
03 / How It Works
THE LAYER
Four steps from anonymous attendance to a resolved fan record. Your existing stack stays. We sit underneath.
CAPTURE AT SOURCE
PassIQ generates a branded ticketing page per event. The fan enters PII at checkout. We capture the record before any other system sees it.
RECONCILE ACROSS SYSTEMS
Records that look anonymous in isolation become connected across the operator's stack. Ticketing, in-venue spend, digital engagement, attendance — each touchpoint contributes a signal. The behavioral timeline reassembles itself: one fan, every touchpoint, one record.
ACTIVATE BEHAVIORALLY
Behavioral triggers fire into the channels the operator already runs. Abandoned cart at checkout. Pre-event window. Lapsed fan from last season. No new CRM, no new messaging stack, no operator retraining.
SURFACE ROLE BY ROLE
One operator view of the resolved fan. Role-based: operator, vendor, sponsor, network partner. The intelligence sits on one source of truth.
05 / Contact
WORTH 15 MINUTES?
We'll walk through your current stack and where the identity gaps are. No deck. Operator to operator.
Founders
- Chuks Iroegbu — CEO
- UC Iroegbu — COO
Anchor Pilot
- WPBA Season 5
- June 6, 2026
Category
- Fan identity
- Live event infra
Location
- Sacramento, CA
- Remote
Contact
Year
- 2026
- Season 1
© 2026 CerebrOS AI — Creative Code Collective Labs LLC
Know who showed up.